WHITEHART CREATIVE

A collection of the many things that inspire us at whitehart- mainly plenty of design

Splosh - Sustainable Packaging

I was recently introduced to an sustainable packaging solution at work. Splosh provide refillable vessels for floor cleaner, laundry detergent, hand wash etc. Each product is provided in a concentrate capsule that is placed in the pack.

This is then filled with water that dissolves the capsule and mixes the formulation ready to use. Huge savings in the products supply chain are passed on to the consumer, who can re-fill the product using capsules ordered on the internet and sent directly to their door. This is a fantastic concept and a well executed marketing proposition. While it may not be the most innovative solution or one that focuses on the in-use consumer journey I think it is a fantastic product that has taken a bigger look at the picture and created an effective and most importantly sustainable solution.

Calligraphy - Logos

I love this collection of logos that use calligraphy. Its a skill that I have always admired and would love to learn a bit more about and dare I see execute one day…. We can all dream. 

Knock

Knock to unlock is a new app that unlocks you mac using your iPhone, simply knock twice on your iPhone and your mac is instantly wirelessly unlocked. 

I think its a great idea that uses an intuitive system. The app is compatible with most iPhones and most macs. They have a great promotional video here which explains how to use the app, which is very simple.

http://www.youtube.com/watch?v=CyX8FfSKg04 

Harry

nothingtochance:

Monarch Table / GOLDSWORTHY

Monarch is a collection of tables and stools based around three leg profiles designed to offer flexibility in size, material and finish. The collection is intended to free the user from material and size restrictions, and to extend a dynamic aesthetic across a wide family of furniture pieces. The versatility of the design means that the tables are as at home in the dining room as they are in the office. The legs are aluminium, extruded in a profile that is light - both physically and visually - yet incredibly strong. They form part of a system comprised of three main elements; leg, beam, and table top. All three work together (with the assistance of braces on larger tables) to create a very strong, stable structure.

(Source: nothingtochance, via jvskinner)

jvskinner:

Incredibly clever advertising and creative direction from Ogilvy and Mather Columbia. Re-thinking the Coca Cola share campaign to transform the iconic bottle into a gift for the festive season. Love the simple yet intelligent use of the label to remain consistent with their current image on shelf, whilst adding intrigue and delight to the packaging experience in-use.

See more on Behance here.

Naoto Fukasawa

Today is a spot light on the industrial designer Naoto Fukasawa and his philosophy - http://www.naotofukasawa.com

Naoto’s designers are fantastically clean and simple and attempt to create harmony between people and their environment. I first became aware of him when I did some researching into the Muji wall-mounted CD player.

The design is minimal, effective and in many ways instinctual. As a product it works fantastically and feels so ‘obvious’.

As a designer he works across a number of categories, some of my favourite product designed by him are shown below.

Like Dieter rams design manifestations follow the philosophy of ‘less is more,’ Naoto considers successful design as ‘without thought.’

"Apart from designing the necessity, Fukasawa also has a firm belief that people should not have to think about an object at all when they are using it. A good design should blend seamlessly with its surrounding and let the user discover its function instinctively. The Japanese designer calls this design philosophy “Without Thought.""

If we consider this thinking in the context of the wall-mounted CD player it is easy to see how Naoto has managed to create such an iconic, disruptive yet familiar product. He has gone further than simply creating a product that looks good and uses attractive and engaging materials. The products power cord functions like many ubiquitous products found in the kitchen and bathroom. Pulling on it causes the CD to spin, a familiar journey that elicits an unexpected response - creating a product that is both new and old…. 

Harry - drooling over Naoto’s design

T3 Player App

This weekend I downloaded the T3 music player on my iPhone 4 from the App store. This app is a music player inspired by Dieter Rams design principles and products. I love the way the app looks, its simple, minimal, easy to use…. Blah blah blah - basically it follows most of Dieter Rams design principles of which I am an advocate.

Functionally the app is not brilliant - to play music on the player ypu need to create a playlist from iTunes. This could just be all your tracks added or bespoke playlists built from the tracks there but either way selecting music is not as easy as when using iTunes. 

However after spending an afternoon using the system I began to see the beauty of it. The round-about way that you add music means you being to consider what you want to listen to much more and means that you change music far less quickly. Akin to putting on a CD or record it evoked a lot of the enjoyment I has as a teenager growing up with albums on CD and listening to them all the way through without interruption or deviation. 

I think this is a fantastic app and well worth downloading if it makes us reconsider how we listen to music. Perhaps apps focused purely on ease of functionality lose some of the essence of music enjoyment and discovery?

As always your thoughts are appreciated,

Harry

Lapka - The Personal Environment Monitor

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Lapka - the personal environment monitor.

If you’re not quite sure what this means then don’t worry! Lapka is a consumer electronics system that measures, collects and analysis various features of your environment, displaying the ‘hidden’ qualities of your surroundings.

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Lapka attaches to your iPhone to display this information and compare it to recommended guidelines, allowing you to access the relative quality of your immediate environment.

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Aesthetically I think Lapka is a great success. The product itself combines materials in a complimentary manner, is minimal and effectively utilises semiotics. The app is simple and intuitive also.

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Which kind of leads me to my issue with the product - everything about it is fantastic except the core concept. Do you want to constantly monitor your environment? Part of Lapkas key consumer benefit is its quality as a product the ability to give you environmental feedback in real time and to a high degree of accuracy but I’m just not sure its something I want to know.

In some instances I can empahise, the website suggests using it to monitor your child or infants bedroom but the example of monitoring air quality on an air plane seems ridiculous. Its far to late to do anything if the plane is in the air so why bother knowing…. Dont get me wrong I love to know the air pressure and how much rain has fallen and even information regarding my habits and lifestyle however understanding my surroundings radiation levels and electro-magnetic fields feels like it is part of an ever developing molly-codling culture.

However I do not want to detract from the design of Lapka, from that perspective I love it and would love to use one to understand the nuisances of the design.

Harry